Wear Because You Care - The Transformative Power of Conscious Clothing

The story began in downtown Chicago, where Jeff and Jonny Imerman, along with their friend John May, were actively involved in promoting Imerman Angels. The one-on-one peer-mentor program matches someone fighting cancer with someone who has survived the same type of cancer, exemplifying the power of supporter connection in addressing social causes.

The founders noticed a significant impact when friends and supporters started wearing high-quality, black-and-white t-shirts featuring the organization's logo – be it to the gym, on a run, or during everyday activities. These premium apparel items, adorned with charity logos, became powerful tools for event promotion and awareness-raising. People on the streets often stopped them and asked: What is Imerman Angels? The word began to spread, and the community began to grow. Imerman Angels is now in all 50 states and more than 100 countries, showcasing the remarkable nonprofit impact that can be achieved through innovative approaches.

Puzzled by why every nonprofit with a powerful mission didn't adopt a similar approach, the Imerman brothers co-founded CLOZTALK, a certified B Corp dedicated to supporting social causes through fashion.

Your clothes can talk - say something good

The mission was clear: to provide a unique and impactful solution for nonprofits to raise awareness by offering custom-designed, high-quality apparel. This charity clothing business concept was to handle all aspects of the apparel process – from design and creation of charity logos to sales and customer service – so that nonprofits could focus entirely on their missions without the burden of managing apparel logistics. CLOZTALK even ensures that all products are shipped in recyclable packaging, further emphasizing their commitment to sustainability.

CLOZTALK became a manifestation of the lessons learned through Imerman Angels – understanding the branding power of apparel and its potential to ignite conversations, raise awareness, and build communities. The founders recognized that clothes have the ability to "talk" and be a powerful tool for connecting people with meaningful causes, enhancing supporter connection through fashion.

Clothing becomes a form of communication

At its core, "Wear Because You Care" is a call to action. Instead of simply selecting an outfit based on aesthetics or comfort, this slogan prompts individuals to consider the broader implications of their clothing – the power to effect change, initiate conversations, and make a positive impact on the lives of others.

CLOZTALK recognizes this potential, transforming each person into a walking ambassador for a cause they believe in. Rather than a blank canvas, individuals become storytellers, initiating conversations without saying a word. This approach has proven particularly effective for event promotion, as attendees wearing cause-related apparel naturally spark interest and discussion.

The ripple effect of this conscious dressing is profound. As individuals proudly wear their charity-branded premium apparel, they become catalysts for meaningful conversations. Passersby might be intrigued by the logo on a t-shirt, sparking a dialogue that transcends fashion and delves into the heart of social issues. This connection, born from a simple question about clothing, has the potential to lead to increased awareness, support, and even action for the cause represented, amplifying nonprofit impact.

Founded on the principles of social impact and community building, CLOZTALK, as a certified B Corp and charity clothing business, is partnering with over 400+ nonprofits and providing them with a platform to effortlessly spread their message through custom apparel. By combining premium apparel with powerful messaging, CLOZTALK is revolutionizing how we think about fashion and its role in supporting social causes.