What is nonprofit sponsorship?

Nonprofit sponsorship involves businesses or individuals providing financial or in-kind support in exchange for promotional opportunities and brand visibility.

How do I sell nonprofit sponsorships?

Approach potential sponsors with a tailored proposal that highlights mutual benefits, including brand exposure, audience reach, and alignment with the sponsor's values.

Why are sponsorships important for nonprofits?

Sponsorships provide essential funding while creating a mutually beneficial partnership, helping nonprofits raise more money and offering sponsors positive brand association.

All | Fundraising Strategies

Selling nonprofit sponsorships

Author: Nina Caldwell

Keep your sponsors and donors happy. Soliciting items or in-kind donations is not easy. Many businesses will give to your charity if they receive publicity in return. Therefore, it is important to identify, communicate with, and reward your generous donors and sponsors.

How to Go About It

Nonprofits must find ways to appeal to donors and make sponsorship "attractive." Charities could sell ad space on their website, offer email sponsorship, catalog ad space, or event recognition. Understanding the desires, benefits, and policies of potential sponsors and donors is vital.

Features of A good Sponsor Program

In any good sponsorship program, both parties need to benefit. For instance, while the sponsors donate goods and services to the fundraiser (which then goes to the cause), the community and the nonprofit organization should give something back. This includes, but is not limited to, naming rights, branding rights, advertising rights, recognition, and more.

Sponsor Advertisement at Biddingowl.com

At BiddingOwl.com, we understand marketing is beyond just having your sponsor's logo on our nonprofit online auction bidding website. We have designed effective marketing strategies for our sponsors. You may sell advertising space on your own online charity auction website and place logos with any of the items.

Benefits of Using BiddingOwl.com

There are many benefits of choosing the BiddingOwl.com website to run your ads. Some of these benefits include the following:

High Rate of Return for your donor - we have a proven track record and a high click-through rate for ads placed on any of the nonprofit charity online auction websites.
High Exposure Rate - Advertisement is seen by thousands of people rather a few at your live event.
Corporate responsibility—Public image matters—over 41% of Americans value the type of advertisement done by a business.

About the Author: Nina Caldwell

Nina Caldwell brings over a decade of nonprofit fundraising expertise to her role at BiddingOwl, where she helps organizations create meaningful connections between their missions and communities. Her journey began with a local animal shelter’s first online auction and has grown into a career dedicated to making fundraising less overwhelming and more successful for nonprofit leaders.