If you're in the world of Non-Profit, there is no way you can escape fundraising. Luckily, there are so many businesses and individuals out there that would be happy to support your cause. It's just a matter of connecting with them.
We have put together some of the best tactics you can use to get donations for your non-profit organization.
Email campaigns are an incredibly popular fundraising tactic for a reason. When done right, they can be incredibly effective.
The trick to email campaigns is to make your emails engaging and interesting to the reader. You want to capture their attention and encourage them to read your email.
Once you have their attention and are educating them about the work you are doing, it is a great opportunity to encourage them to donate to your NPO.
You can even take things a step further by segmenting your email campaigns. This means dividing your mailing lists into different segments depending on certain criteria.
For example, you could divide them according to location, giving history or age. Then, you could provide them with content that caters to their segment.
Remember, donor retention is key to successful fundraising, so you really want to go the extra mile with previous donors.
In today's age of digital communication, a physical letter can go a long way to help you stand out. Sending direct mail gives everything a personal touch.
Snail mail has also decreased by approximately 30% in the last ten years. This means that there is a lot less competition for the recipient's attention than you would find in an email marketing campaign.
Try not to make the fundraising letter too long. This will discourage the recipient from finishing the letter and reading your call to action.
On the other hand, you want to sell the recipient on what it is you are doing so that they are encouraged to donate.
Try and distill everything into a few key points that describe your fundraising story and the importance of a donation. We recommend limiting your letter to one page.
Did you know that the average person checks their phone 85 times a day? Individuals are constantly checking their phones, and a text-to-donate marketing campaign capitalizes on this attention.
On top of this, donating via text is incredibly easy. All potential donors have to do is send a text and they are done.
Text-to-donate is incredibly effective at getting a lot of small donations from multiple people. It encourages people who otherwise would not have donated from making a small contribution to your cause.
Crowdfunding is a nonprofit fundraising staple for a reason. It allows you to reach new audiences and capture donations of all sizes.
There are so many different crowdfunding platforms available, and most of them are pretty user-friendly. It is usually pretty easy to just set up a crowdfunding account, and watch the donations come in.
However, you must be careful about which crowdfunding platform you use. Some will take a higher percentage of the donations. Some will have better brand recognition. Do your research on which one suits you - you really have your pick of the lot.
Social media is used in almost every single charity marketing campaign. It offers so many great ways to reach a wide audience.
Facebook, LinkedIn, and Twitter are among the most popular platforms for NPO fundraising.
Facebook has pretty sophisticated marketing tools and features you can use to fundraise.
Facebook Fundraiser is a great feature designed specifically to help your fundraising efforts. Another popular fundraising technique is to host a Facebook Live and add a donation button.
When it comes to paid marketing, Facebook's main tool is called Facebook Ad Manager. It gives you a lot of control over your marketing objective, target market, and advertising budget.
The great thing about Ad Manager is that you can use it for Instagram too. This makes it easy to extend your Facebook marketing efforts to Instagram.
LinkedIn is another social media platform that is great for NPO fundraising. Good fundraising features and techniques on LinkedIn include Sales Navigator, InMail and Introductions, and targeted searches.
Although these can be a bit labor intensive, when done right they can be incredibly lucrative.
If you have the budget for it, LinkedIn also offers sponsored content you can use to market your NPO to a wide audience.
Twitter is another popular and effective social media platform you should include in your digital fundraising efforts.
With the right hashtags, Twitter can help you reach a really wide audience. It is also great for cross-promoting content you have already posted on other social media platforms.
Regardless of which tactics you choose to get donations, you should always have a donation page alongside your other efforts.
Potential donors do not always hear about your organization directly from you. They may have heard about it from a friend or stumbled upon your story somewhere online and want to help.
You want to make it as easy as possible for potential donors to donate to your cause. The last thing you want is to be discouraging donations from people simply because they don't know how to donate.
A good donations page makes it incredibly easy for anyone to donate. All of your marketing efforts should direct potential donors to your donations page. The donations page should also be easily discoverable, to capture potential donors who heard about your cause from other sources.
There you have it! Six of the most powerful techniques you can use for your NPO fundraising efforts alongside your fundraising events.
It's always a good idea to pick two or three and try them out to see which ones work best. You don't want to put all your eggs in one basket but should also avoid overextending yourself.
Choose the ones that you think would best suit your NPO, and get fundraising!