Silent auctions are a fantastic way to raise funds for your non-profit, but what you auction off can make or break your event. While some items like spa packages or travel vouchers are surefire hits, others can fall flat, leaving you with unsold items and a disengaged audience.
To help you navigate this tricky terrain, here are the top 5 items you should avoid putting up for bid at your silent auction.
Why to Avoid: Artwork might seem like a great auction item, but it's often too personal. People's tastes in art are highly specific, and what appeals to one person may not resonate with another. This can lead to low bids or no bids at all, dampening the auction's momentum.
Why to Avoid: While vintage and antique items have a certain charm, they are a risky bet. These items appeal to a niche audience, and not everyone is interested in secondhand or dated décor. The risk is high that these items will go unsold, leading to a disappointing return on investment.
Why to Avoid: Clothing is even more niche than art or antiques. Not only does the item need to appeal to someone's taste, but it also needs to be the right size. This significantly narrows the pool of potential bidders. A better alternative would be offering gift vouchers to clothing stores, allowing bidders to choose what they want in the correct size.
Why to Avoid: Vouchers for services like accounting or haircuts might not attract many bids. People often have trusted professionals for these needs and are unlikely to switch to someone they don’t know. Instead, focus on offering vouchers for more luxurious or universally appealing services, such as spa days or manicures.
Why to Avoid: Bidders are less likely to be interested in items that come with a lot of strings attached. For example, a travel voucher with restrictive terms and conditions or a short expiration date can be more trouble than it’s worth. Similarly, auctioning off something like a puppy, which requires a significant time and financial commitment, can deter potential bidders.
If you find yourself with unsold items after the auction, don’t despair. You can donate these items to other worthy causes. Many charities need various goods, and your leftover auction items could still make a positive impact.
When planning a silent auction, it’s crucial to avoid items that require a very specific taste. Sticking to more general, widely appealing items will ensure better engagement and higher bids. Remember, the goal is to raise money for your cause, so choose items that will resonate with the broadest possible audience. Luckily, there are plenty of great options for auction items.
By following this guide, you can set your silent auction up for success and avoid the pitfalls that come with poorly chosen items.
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